Volume I

Before the Mac

Apple's professional ambitions before the Macintosh — two bold machines that tried to define personal computing and failed, yet gave birth to everything that followed.

Chapter 01

The Failed Professionals

The Narrative

Apple's first attempt at a serious business machine became a cautionary tale about engineering by committee. The Apple III arrived in 1980 promising to conquer the corporate world — and nearly killed the company instead. Other machines tailored to professional users, such as the Osborne 1, struggled to be commercial successes as well. In the consumer space, Apple continued to tweak its successes with machines like the Apple IIe.

Osorne 1

Osorne 1

Uncommon

Osborne • 1981

Released the same year as the Apple III, the Osborne 1 was the world's first commercially successful portable computer. At 24 pounds, "portable" was optimistic — but it proved the market existed.

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Apple III

Apple III

Very Rare

Apple • 1980

Apple's first attempt at a serious business machine — and a cautionary tale about what happens when a CEO overrules the engineers. Over 14,000 were recalled at launch to fix chips that literally popped out of their sockets. Steve Wozniak's original design was deemed 'too cheap.' The result nearly killed the company.

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Disk III

Disk III

Rare

Apple • 1980

Apple's proprietary floppy for the III. Used a novel single-sided format that was incompatible with the Apple II drives already in the field — customers couldn't easily migrate, and software vendors had to choose a side.

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Apple Monitor III

Apple Monitor III

Uncommon

Apple • 1980

The dedicated display for the Apple III, released alongside it in 1980. Designed specifically for the III's text-heavy business use case with a green phosphor screen optimized for long viewing sessions.

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Apple IIe Platinum

Apple IIe Platinum

Uncommon

Apple • 1987

Before Apple changed personal computing with the Macintosh, it conquered classrooms and homes with the Apple IIe. This was the mature form of the Apple II idea: cheaper, more capable, and built to last. While Lisa aimed high and failed commercially, the IIe became the dependable machine that kept Apple relevant long enough to reach the Mac era. Not revolutionary in the way the Macintosh was — but arguably just as important.

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Chapter 02

The Mother of the Macintosh

The Lisa cost $9,995 in 1983. It sold fewer than 10,000 units. And yet every interaction model you use on a computer today traces back to this machine — the first commercial PC with a real graphical interface.

Apple Lisa 2/10

Apple Lisa 2/10

Apple • 1983

The Lisa cost $9,995 in 1983 — over $30,000 today. It was one of the first commercial personal computers with a GUI.. Apple sold fewer than 10,000. This machine was dead when acquired in 2023; two years of work later, it runs perfectly. Recapped PSU and video board, restored keyboard, 32GB ESProfile emulator.

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Apple ProFile Drive

Apple ProFile Drive

Rare

Apple • 1982

The ProFile was Apple's first hard disk — 5 megabytes for $3,499. It connected via a parallel interface Apple invented specifically for the Lisa. Storage was so exotic in 1982 that the manual had a chapter explaining what a hard disk was.

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